Tapping into TiVo: Digital video recorders and the transition from schedules to surveillance in television

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Abstract

This article explores the early stages of the Digital Video Recorder (DVR) market, with particular attention paid to brand leader TiVo. The television industry, which relies on schedules to organize the audience commodity, faces threats from DVR technology. Initially, broadcasters and advertisers reacted with fear, but also came to realize the potential of using the technology for data collection and target marketing. These firms employed a mix of investment and litigation to shape the developing industry. Simultaneously, TiVo characterized its relationship to broadcasters and advertisers as advantageous rather than contentious. As a result, the emerging DVR model offers users greater control through time-shifting and increased functionality with content playback, while presenting existing television firms with a platform for audience surveillance.

Original languageEnglish (US)
Pages (from-to)97-115
Number of pages19
JournalNew Media and Society
Volume8
Issue number1
DOIs
StatePublished - Feb 2006
Externally publishedYes

Bibliographical note

Copyright:
Copyright 2006 Elsevier B.V., All rights reserved.

Keywords

  • Data collection
  • Digital video recorder
  • Schedules
  • Surveillance
  • Television
  • TiVo

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