Abstract
The present research investigated the dual role of cognition as either an enabler of moral reasoning or self-interested motivated reasoning for endorsing sweatshop labor. Experiment 1A showed motivated reasoning: participants were more likely to endorse the use of sweatshop labor when considering a Caribbean vacation with questionable labor practices for themselves than for their friends. Experiment 1B demonstrated that endorsement of sweatshop labor mediated the relationship between product desirability and purchase intention. Experiment 2 found that cognitive resources were recruited to enhance motivated reasoning regarding sweatshop labor, the latter of which was reduced under cognitive load. Experiments 3A and 3B found that when cognitive resources were specifically directed in a comparative joint evaluation, participants offered harsher views on the ethicality of a favored company, and were less influenced by motivated factors than when under separate evaluations.
Original language | English (US) |
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Pages (from-to) | 81-88 |
Number of pages | 8 |
Journal | Organizational Behavior and Human Decision Processes |
Volume | 121 |
Issue number | 1 |
DOIs | |
State | Published - May 2013 |
Bibliographical note
Funding Information:For helpful feedback on previous drafts, the authors are grateful to Max Bazerman and Anat Keinan. This research was supported in part by the Edmond J. Safra Center for Ethics at Harvard University, the University of Minnesota McKnight Presidential Professorship, and Land O’ Lakes Excellence in Marketing funds to Kathleen Vohs.
Keywords
- Ethical decision making
- Moral reasoning
- Motivated reasoning