Subjective Well-Being Enhances Experiential Perceptions

The experiential advantage refers to the well-being people derive from experiences over material goods. This research took a psychological needs approach and tested whether well-being predicts seeing purchases and products as being able to offer experiences. Five studies, using trait and state measures of well-being and sampling people in Asia and North America, supported this hypothesis. Controlled studies found that people higher in trait well-being viewed purchases as more experiential (Studies 1 and 5). Momentary well-being, whether measured or manipulated, showed a similarly positive impact of higher well-being on experiential perceptions (Studies 2–4). The effect was specific to perceptions of the experiential nature of products, not their materiality, and was most consistent for the positive affect component of well-being. Combined with prior findings, results suggest a self-reinforcing, benevolent cycle: experiences improve well-being, and well-being orients people to the experiential, need-satisfying aspects of products, which may then further support well-being.