Strawberry (Fragaria x ananassa Duch.) cultivars used by commercial producers in North America often change rapidly due to several factors including modified cultural practices, processing and marketing practices, the desire for new cultivars with larger and higher quality berries, resistant insect and disease pests, loss of traditional chemical control methods, and private sector breeding programs. Within the past decade, the annual plastic-mulched production system has quickly expanded into eastern North America prompting the need for cold-hardy cultivars adapted to that system. The continuing loss of traditional chemical controls for strawberry insects and diseases, including the impending loss of methyl bromide, has prompted the need for increased insect and disease resistance. In addition, consumer demands for a healthier food product with lower chemical residues has heightened this need. Small fruit experts from across North America provided information on the primary strawberry cultivars used in the recent past, the present, and potential cultivars for the future, as well as on current strawberry acreage in their respective states and provinces.