Strategic planning: Big wins and small wins

John M Bryson

Research output: Contribution to journalArticlepeer-review

42 Scopus citations


Strategic planning is often associated with radical organizational shifts. Sometimes, these are in response to rapid changes in the environment. Frequently, however, they are a result of changes in management values and style. There may, however, be circumstances when going for a series of small wins is a more appropriate strategy than going for one big win.

Original languageEnglish (US)
Pages (from-to)11-15
Number of pages5
JournalPublic Money and Management
Issue number3
StatePublished - 1988


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