TY - JOUR
T1 - Strategic marketing and the dynamics of food consumption
AU - Lindsey, Patricia J.
AU - Martin, Michael V.
AU - Nuckton, Carole F.
PY - 1993/3/16
Y1 - 1993/3/16
N2 - Patterns of food consumption shift as countries develop, incomes increase, and lifestyles change. Strategic marketing in this dynamic environment involves aiming at moving targets. Fortunately, some of these changes in demand for food products can be anticipated by understanding those that have already occurred. We consider changes in consumption over time for selected nations as they have developed and also compare a cross section of countries at different levels of development. Seeking and retaining markets in high-, middle-, or low-income countries requires an appreciation of the stages, dynamics, and nature of heir economic development and the implications for food demand.
AB - Patterns of food consumption shift as countries develop, incomes increase, and lifestyles change. Strategic marketing in this dynamic environment involves aiming at moving targets. Fortunately, some of these changes in demand for food products can be anticipated by understanding those that have already occurred. We consider changes in consumption over time for selected nations as they have developed and also compare a cross section of countries at different levels of development. Seeking and retaining markets in high-, middle-, or low-income countries requires an appreciation of the stages, dynamics, and nature of heir economic development and the implications for food demand.
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U2 - 10.1300/J047v04n03_05
DO - 10.1300/J047v04n03_05
M3 - Article
AN - SCOPUS:84952495446
SN - 0897-4438
VL - 4
SP - 45
EP - 55
JO - Journal of International Food and Agribusiness Marketing
JF - Journal of International Food and Agribusiness Marketing
IS - 3
ER -
