Strategic foresight: A new look at scenarios

Research output: Book/ReportBook

19 Scopus citations

Abstract

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Original languageEnglish (US)
PublisherPalgrave Macmillan
Number of pages209
ISBN (Electronic)9780230622654
ISBN (Print)9780230611726
DOIs
StatePublished - Apr 30 2016

Bibliographical note

Publisher Copyright:
© Alfred Marcus, 2009. All rights reserved.

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