Sports Fans Hunt for Women’s Games: Beyond News Media Coverage

Anji L. Phillips, Dunja Antunovic

Research output: Chapter in Book/Report/Conference proceedingChapter


In the United States, women’s sport participation has seen an exponential increase on the scholastic, collegiate, and professional levels. However, women’s sports broadcasts are hard to find, if available at all, and women’s sports news coverage remains marginalized to niche platforms. The lack of media attention on women’s sport creates structural barriers for audiences to engage in mediated fandom. This chapter examines the technological, socio-cultural, and economic structures that shape mediated fandom of women’s sport. Fans of women’s sport encounter numerous barriers to access games, including the inconsistency and multiplatform nature of game broadcasts, gendered narratives around fans, and lack of investment in the promotion of women’s sport. Building upon existing literature, we argue that researchers center women’s sport in sport fandom research, challenge masculinist conceptualizations of fandom and fanship, and build bridges across disciplinary boundaries.

Original languageEnglish (US)
Title of host publicationRoutledge Handbook of Sport Fans and Fandom
PublisherTaylor and Francis
Number of pages12
ISBN (Electronic)9781000552430
ISBN (Print)9780367358310
StatePublished - Jan 1 2022

Bibliographical note

Publisher Copyright:
© 2022 selection and editorial matter, Danielle Sarver Coombs and Anne C. Osborne; individual chapters, the contributors.


Dive into the research topics of 'Sports Fans Hunt for Women’s Games: Beyond News Media Coverage'. Together they form a unique fingerprint.

Cite this