TY - JOUR
T1 - Sport teams as promoters of pro-environmental behavior
T2 - An empirical study
AU - Inoue, Yuhei
AU - Kent, Aubrey
PY - 2012
Y1 - 2012
N2 - The purpose of this study was to explain the process of how a sport team could induce consumers to engage in proenvironmental behavior. Building on Kelman's (1958, 1961, 2006) internalization perspective, this study demonstrated that positive environmental practices by a team increased consumer internalization of the team's values. In turn, this increased internalization mediated the relationship between environmental practices and proenvironmental behavior measured by two behavioral intentions: intention to support the team's environmental initiative and intention to engage in proenvironmental behavior in daily life. The results of this study contribute to the literature by highlighting the significant role of internalization. This research further provides a significant insight into the social impacts of sport organizations.
AB - The purpose of this study was to explain the process of how a sport team could induce consumers to engage in proenvironmental behavior. Building on Kelman's (1958, 1961, 2006) internalization perspective, this study demonstrated that positive environmental practices by a team increased consumer internalization of the team's values. In turn, this increased internalization mediated the relationship between environmental practices and proenvironmental behavior measured by two behavioral intentions: intention to support the team's environmental initiative and intention to engage in proenvironmental behavior in daily life. The results of this study contribute to the literature by highlighting the significant role of internalization. This research further provides a significant insight into the social impacts of sport organizations.
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U2 - 10.1123/jsm.26.5.417
DO - 10.1123/jsm.26.5.417
M3 - Article
AN - SCOPUS:84873715644
VL - 26
SP - 417
EP - 432
JO - Journal of Sport Management
JF - Journal of Sport Management
SN - 0888-4773
IS - 5
ER -