| Original language | English |
|---|---|
| Pages (from-to) | 156-168 |
| Journal | Sport, Business, and Management: An International Journal |
| Volume | 2 |
| State | Published - 2012 |
Sport sponsorship decision making in a global market: An approach of analytic hierarchy process (AHP)
S. Lee, Stephen Ross
Research output: Contribution to journal › Article › peer-review
40
Scopus
citations