Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Find It

@inbook{28343b9f59514d588b0f061139cb5547,

title = "Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach",

author = "Rothman, \{Alexander J.\} and Updegraff, \{John A.\}",

year = "2011",

month = feb,

day = "11",

language = "English (US)",

isbn = "9781848729032",

pages = "257--277",

booktitle = "Perspectives on Framing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Specifying when and how gain- and loss-framed messages motivate healthy behavior

T2 - An integrated approach

AU - Rothman, Alexander J.

AU - Updegraff, John A.

PY - 2011/2/11

Y1 - 2011/2/11

UR - https://www.scopus.com/pages/publications/84921277570

UR - https://www.scopus.com/pages/publications/84921277570#tab=citedBy

M3 - Chapter

AN - SCOPUS:84921277570

SN - 9781848729032

SP - 257

EP - 277

BT - Perspectives on Framing

PB - Taylor and Francis

ER -