Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach

Alexander J. Rothman, John A. Updegraff

Research output: Chapter in Book/Report/Conference proceedingChapter

53 Scopus citations
Original languageEnglish (US)
Title of host publicationPerspectives on Framing
PublisherTaylor and Francis
Number of pages21
ISBN (Electronic)9781136988653
ISBN (Print)9781848729032
StatePublished - Feb 11 2011

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