Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach

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title = "Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach",

author = "Rothman, {Alexander J.}",

year = "2011",

month = jan,

day = "1",

doi = "10.4324/9780203854167",

language = "English (US)",

isbn = "9780203854167",

pages = "257--277",

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publisher = "Taylor and Francis",

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