Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach

Research output: Chapter in Book/Report/Conference proceedingChapter

39 Scopus citations
Original languageEnglish (US)
Title of host publicationPerspectives on Framing
PublisherTaylor and Francis
Pages257-277
Number of pages21
ISBN (Print)9780203854167
DOIs
StatePublished - Jan 1 2011

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