Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach

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title = "Specifying when and how gain- and loss-framed messages motivate healthy behavior: An integrated approach",

author = "Rothman, {Alexander J.} and Updegraff, {John A.}",

year = "2011",

month = feb,

day = "11",

language = "English (US)",

isbn = "9781848729032",

pages = "257--277",

booktitle = "Perspectives on Framing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Specifying when and how gain- and loss-framed messages motivate healthy behavior

T2 - An integrated approach

AU - Rothman, Alexander J.

AU - Updegraff, John A.

PY - 2011/2/11

Y1 - 2011/2/11

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M3 - Chapter

AN - SCOPUS:84921277570

SN - 9781848729032

SP - 257

EP - 277

BT - Perspectives on Framing

PB - Taylor and Francis

ER -