Abstract
This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 102-114 |
| Number of pages | 13 |
| Journal | Legal Reference Services Quarterly |
| Volume | 38 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 3 2019 |
Bibliographical note
Publisher Copyright:© 2019, © 2019 The Author(s). Published with license by Taylor & Francis Group, LLC.
Keywords
- innovation
- marketing
- outreach
- rare books
- reference services
- special collections