Special Collections in View: Marketing and Outreach as Reference Services

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.

Original languageEnglish (US)
Pages (from-to)102-114
Number of pages13
JournalLegal Reference Services Quarterly
Volume38
Issue number3
DOIs
StatePublished - Jul 3 2019

Bibliographical note

Publisher Copyright:
© 2019, © 2019 The Author(s). Published with license by Taylor & Francis Group, LLC.

Keywords

  • innovation
  • marketing
  • outreach
  • rare books
  • reference services
  • special collections

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