TY - JOUR
T1 - Social networking sites
T2 - Emerging and essential tools for communication in dermatology
AU - Amir, Mahsa
AU - Sampson, Blake P.
AU - Endly, Dawnielle
AU - Tamai, Jennifer M.
AU - Henley, Jill
AU - Brewer, Ann Chang
AU - Dunn, Jeffrey H.
AU - Dunnick, Cory A.
AU - Dellavalle, Robert P.
PY - 2014/1
Y1 - 2014/1
N2 - IMPORTANCE The use of social media by dermatology journals and professional and patient-centered dermatology organizations remains largely unknown and, to our knowledge, has yet to be fully evaluated. OBJECTIVE To evaluate and quantify the extent of involvement of dermatology journals, professional dermatology organizations, and dermatology-related patient advocate groups on social networking sites. DESIGN, SETTING, AND PARTICIPANTS We obtained an archived list of 102 current dermatology journals from SCImago on theWorld WideWeb and used the list to investigate Facebook, Twitter, and individual journal websites for the presence of social media accounts. We identified professional and patient-centered dermatology organization activity on social networks through queries of predetermined search terms on Google, Facebook, Twitter, and LinkedIn. The activity of each entity was documented by recording the followingmetrics of popularity: the numbers of Facebook "likes," Twitter "followers," and LinkedIn "members." MAIN OUTCOMES AND MEASURES The numbers of Facebook likes, Twitter followers, and LinkedIn members corresponding to each dermatology journal and each professional and patient-related dermatology organization. RESULTS On July 17, 2012, of the 102 dermatology journals ranked by SCImago, 12.7%were present on Facebook and 13.7%on Twitter.We identified popular dermatology journals based on Facebook likes and Twitter followers, led by the Journal of the American Academy of Dermatology and Dermatology Times, respectively. Popular professional dermatology organizations included dermRounds Dermatology Network (11 251 likes on Facebook and 2900 followers on Twitter). The most popular dermatology patient-centered organizations were the Skin Cancer Foundation (20 119 likes on Facebook), DermaTalk (21 542 followers on Twitter), and the National Psoriasis Foundation (200 members on LinkedIn). CONCLUSIONS AND RELEVANCE Patient-centered and professional dermatology organizations use social networking sites; however, academic journals tend to lag behind significantly. Although some journals are active in social media, most have yet to recognize the potential benefits of fully embracing popular social networks.
AB - IMPORTANCE The use of social media by dermatology journals and professional and patient-centered dermatology organizations remains largely unknown and, to our knowledge, has yet to be fully evaluated. OBJECTIVE To evaluate and quantify the extent of involvement of dermatology journals, professional dermatology organizations, and dermatology-related patient advocate groups on social networking sites. DESIGN, SETTING, AND PARTICIPANTS We obtained an archived list of 102 current dermatology journals from SCImago on theWorld WideWeb and used the list to investigate Facebook, Twitter, and individual journal websites for the presence of social media accounts. We identified professional and patient-centered dermatology organization activity on social networks through queries of predetermined search terms on Google, Facebook, Twitter, and LinkedIn. The activity of each entity was documented by recording the followingmetrics of popularity: the numbers of Facebook "likes," Twitter "followers," and LinkedIn "members." MAIN OUTCOMES AND MEASURES The numbers of Facebook likes, Twitter followers, and LinkedIn members corresponding to each dermatology journal and each professional and patient-related dermatology organization. RESULTS On July 17, 2012, of the 102 dermatology journals ranked by SCImago, 12.7%were present on Facebook and 13.7%on Twitter.We identified popular dermatology journals based on Facebook likes and Twitter followers, led by the Journal of the American Academy of Dermatology and Dermatology Times, respectively. Popular professional dermatology organizations included dermRounds Dermatology Network (11 251 likes on Facebook and 2900 followers on Twitter). The most popular dermatology patient-centered organizations were the Skin Cancer Foundation (20 119 likes on Facebook), DermaTalk (21 542 followers on Twitter), and the National Psoriasis Foundation (200 members on LinkedIn). CONCLUSIONS AND RELEVANCE Patient-centered and professional dermatology organizations use social networking sites; however, academic journals tend to lag behind significantly. Although some journals are active in social media, most have yet to recognize the potential benefits of fully embracing popular social networks.
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UR - http://www.scopus.com/inward/citedby.url?scp=84892717780&partnerID=8YFLogxK
U2 - 10.1001/jamadermatol.2013.6340
DO - 10.1001/jamadermatol.2013.6340
M3 - Article
C2 - 24196212
AN - SCOPUS:84892717780
SN - 2168-6068
VL - 150
SP - 56
EP - 60
JO - JAMA Dermatology
JF - JAMA Dermatology
IS - 1
ER -
