Social media use by instructional design departments

Enilda Romero-Hall, Royce Kimmons, George Veletsianos

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

The aim of this investigation was to gain an understanding of the use of institutional social media accounts by graduate departments. This study focused particularly on the social media accounts of instructional design (ID) graduate programs. Content and statistical analyses were conducted to examine 24,948 tweets posted by ID programs (n = 22) on Twitter. Results revealed that ID graduate programs primarily used Twitter to broadcast resources and materials related to the field. Additionally, results showed that ID programs most frequently used Twitter to boost the profile of their program. Yet, tweets highlighting student and faculty accomplishments had the highest percentage of community interactions (likes and retweets). These findings suggest that ID programs are functioning as filters of information relevant to the field rather than conversational hubs.

Original languageEnglish (US)
Pages (from-to)86-98
Number of pages13
JournalAustralasian Journal of Educational Technology
Volume34
Issue number5
DOIs
StatePublished - 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2018.

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