Social media influencers as human brands: an interactive marketing perspective

Keyphrases

• Marketing Messages 100%
• Interactive Marketing 100%
• Marketing Perspective 100%
• Social Media Influencers 100%
• Human Brands 100%
• Self-administered Questionnaire 33%
• Loyalty 33%
• Long-term Cooperation 33%
• Design Methodology 33%
• US Adults 33%
• Homophily 33%
• Attachment Theory 33%
• Online Self 33%
• Social Presence 33%
• Social Attractiveness 33%
• Brand Attachment 33%
• Emotional Communication 33%
• Follower Perceptions 33%
• Industry Shift 33%
• Generation Z (Gen Z) 33%
• Advertising Credibility 33%
• Micro-influencers 33%
• Advertising Perception 33%
• Formulation Method 33%
• Influencer Credibility 33%
• Branding Theory 33%

Social Sciences

• Influencer 100%
• Interactive Marketing 100%
• Social Media Influencers 100%
• USA 25%
• Millennials 25%
• Generation Z 25%