Social Marketing to Promote Nutrition Assistance Programs

Lila J. Finney Rutten; Amy L. Yaroch; Courtney A. Pinard; Mary Story

doi:10.1080/19320248.2013.786666

Social Marketing to Promote Nutrition Assistance Programs

Lila J. Finney Rutten, Amy L. Yaroch, Courtney A. Pinard, Mary Story

Epidemiology & Community Health

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.

Original language	English (US)
Pages (from-to)	164-170
Number of pages	7
Journal	Journal of Hunger and Environmental Nutrition
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/19320248.2013.786666
State	Published - Apr 2013

Bibliographical note

Funding Information:
This project has been funded in part by funds from Con Agra Foundation. Address correspondence to Lila J. Finney Rutten, Department of Health Sciences Research, Mayo Clinic, 200 First St., Rochester, MN 55905, USA. E-mail: [email protected]

Keywords

food insecurity
nutrition assistance programs
social marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1080/19320248.2013.786666

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title = "Social Marketing to Promote Nutrition Assistance Programs",

abstract = "Existing nutrition assistance programs are often underutilized. Efforts are needed to improve awareness, access, and participation in available programs. We describe social marketing as a promising approach for raising awareness and use of nutrition assistance programs. As background to this public health imperative, we summarize trends in food insecurity and current use of existing federal nutrition assistance programs. We introduce social marketing as a possible approach to engage stakeholders in efforts to connect at-risk populations with existing resources. The tenants and processes of social marketing are described and applied to federal nutrition assistance programs.",

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year = "2013",

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AU - Pinard, Courtney A.

AU - Story, Mary

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Social Marketing to Promote Nutrition Assistance Programs

Abstract

Bibliographical note

Keywords

UN SDGs

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