Social influences in giving: Field experiments in public radio

Rachel Croson, Jen Yue Shang

Research output: Chapter in Book/Report/Conference proceedingChapter


Academics from multiple disciplines, as well as nonprofit practitioners, have examined the internal motivations of individuals to make chari-table contributions and voluntarily provide public goods. These scholars include economists (e.g., Kolm & Ythier, 2006; Powell & Steinberg, 2006), psychologists (e.g., Batson, 1990; Carlson, Charlin, & Miller, 1988; Clary, Snyder, Ridge, Copeland, Stukas, Haugen, & Miene, 1998; Penner, Dovidio, Piliavin, & Schroeder, 2005; Piaget, 1932; Weber, Kopelman, & Messick, 2004), sociologists (e.g., Havens, O’Herlihy, & Schervish, 2006), and nonprofit marketing and management scholars (e.g., Bennett & Sargeant, 2005). In economics, models of altruism (e.g., Becker, 1974), impure and warm-glow altruism (e.g., Andreoni, 1989, 1990), conditional cooperation (e.g., Fischbacher, Gachter, & Fehr, 2001), and reciprocity (e.g., Sugden, 1984) have been developed and tested in the experimental laboratory (e.g., Croson, 2007).

Original languageEnglish (US)
Title of host publicationThe Science of Giving
Subtitle of host publicationExperimental Approaches to the Study of Charity
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781135234034
ISBN (Print)9781848728851
StatePublished - Jan 1 2011
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2011 by Taylor and Francis Group, LLC.


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