Social Desirability Bias: A Demonstration and Technique for Its Reduction

Randall A. Gordon

Research output: Contribution to journalArticlepeer-review

32 Scopus citations

Abstract

A demonstration of social desirability bias in survey research suitable for moderate to large class sizes is described. The method used to reduce subjects' response bias involved a manipulation of instructions on a questionnaire. The standard instruction format requested subjects to respond to three questions on dental hygiene behavior and not to sign their names on the questionnaires. The modified instructions included additional information regarding the anonymity of the subjects' responses, the need for accurate information, and the role of the subject as a contributor of valuable information. The results from the demonstration are reported and topics for classroom discussion are suggested.

Original languageEnglish (US)
Pages (from-to)40-42
Number of pages3
JournalTeaching of Psychology
Volume14
Issue number1
DOIs
StatePublished - Feb 1987

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