@inproceedings{63ccc036083b407692f0d60b3f1b6b68,
title = "Social comparisons to motivate contributions to an online community",
abstract = "It is increasingly common for online communities to rely on members rather than editors to contribute and moderate content. To motivate members to perform these tasks, some sites display social comparisons, information designed to show members how they compare to others in the system. For example, Amazon, an online book store, shows a list of top reviewers. In this study, we investigate the effect of email newsletters that tell members of an online community that their contributions are above, below, or about average. We find that these comparisons focus members' energy on the system features we highlight, but do not increase overall interest in the site. We also find that men and women perceive the comparisons very differently.",
keywords = "Online community, Persuasion, Social comparison, Social influence",
author = "Harper, {F. Maxwell} and Li, {Sherry Xin} and Yan Chen and Konstan, {Joseph A.}",
year = "2007",
doi = "10.1007/978-3-540-77006-0_20",
language = "English (US)",
isbn = "9783540770053",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "148--159",
booktitle = "Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Revised Selected Papers",
note = "2nd International Conference on Persuasive Technology, PERSUASIVE 2007 ; Conference date: 26-04-2007 Through 27-04-2007",
}