Social Commerce Analytics: The Effectiveness of Promotional Events on Brand Fan Base in Social Media

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	35th International Conference on Information Systems
Subtitle of host publication	ICIS 2014
Publisher	Association for Information Systems
State	Published - 2014

Publisher link

@inproceedings{691086541af8423997cd1b435de50a01,

title = "Social Commerce Analytics: The Effectiveness of Promotional Events on Brand Fan Base in Social Media",

author = "Panagiotis Adamopoulos and Vilma Todri",

year = "2014",

language = "English (US)",

booktitle = "35th International Conference on Information Systems",

publisher = "Association for Information Systems",

address = "United States",

}

TY - GEN

T1 - Social Commerce Analytics: The Effectiveness of Promotional Events on Brand Fan Base in Social Media

AU - Adamopoulos, Panagiotis

AU - Todri, Vilma

PY - 2014

Y1 - 2014

UR - http://people.stern.nyu.edu/padamopo/Social%20Media%20Analytics.pdf

UR - http://scholar.google.com/citations?view_op=view_citation&user=aKeZJnUAAAAJ&citation_for_view=aKeZJnUAAAAJ:sSrBHYA8nusC

M3 - Conference contribution

BT - 35th International Conference on Information Systems

PB - Association for Information Systems

ER -