Social Commerce Analytics: The Effectiveness of Promotional Events on Brand Fan Base in Social Media

Panagiotis Adamopoulos, Vilma Todri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publication35th International Conference on Information Systems
Subtitle of host publicationICIS 2014
PublisherAssociation for Information Systems
StatePublished - 2014

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