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Small-town consumers' disconfirmation of expectations and satisfaction with local independent retailers
Seung Eun Lee
, Kim K Johnson
, Sherri A. Gahring
Design, Housing, and Apparel
Research output
:
Contribution to journal
›
Article
›
peer-review
36
Scopus citations
Overview
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Keyphrases
Small Towns
100%
Expectation Disconfirmation
100%
Independent Retailers
100%
Consumer Satisfaction
28%
Retailers
21%
Consumer Expectations
21%
Big Box
21%
Local Consumers
21%
Disconfirmation
14%
Retailer Performance
14%
Expectancy Disconfirmation Model
14%
Midwest
7%
Community Support
7%
Shopping
7%
Design Methodology
7%
Rate of Return
7%
Survey Questionnaire
7%
Retail Environment
7%
Business Strategy
7%
Consumer Needs
7%
Community Attachment
7%
Niche Strategy
7%
Merchandise Assortment
7%
Varying Dynamics
7%
Social Sciences
Disconfirmation of Expectations
100%
Small Town
100%
Consumer Satisfaction
80%
USA
20%
Design Methodology
20%
Business Strategy
20%
Consumer Need
20%
Practical Implication
20%