Small retailer perspectives of the 2009 women, infants and children program food package changes

Joel Gittelsohn, Melissa N. Laska, Tatiana Andreyeva, Gary Foster, Donald Rose, June Tester, Seung Hee Lee, Shannon N. Zenk, Angela Odoms-Young, Tara McCoy, Guadalupe X. Ayala

Research output: Contribution to journalReview article

29 Scopus citations

Abstract

Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities. Copyright (c) PNG Publications All rights reserved.

Original languageEnglish (US)
Pages (from-to)655-665
Number of pages11
JournalAmerican journal of health behavior
Volume36
Issue number5
DOIs
StatePublished - Sep 1 2012

Keywords

  • Food policy
  • Qualitative research
  • Sales
  • Storeowner perspectives
  • WIC

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    Gittelsohn, J., Laska, M. N., Andreyeva, T., Foster, G., Rose, D., Tester, J., Lee, S. H., Zenk, S. N., Odoms-Young, A., McCoy, T., & Ayala, G. X. (2012). Small retailer perspectives of the 2009 women, infants and children program food package changes. American journal of health behavior, 36(5), 655-665. https://doi.org/10.5993/AJHB.36.5.8