Fingerprint
Dive into the research topics of 'Signaling unobservable product quality through a brand ally'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Signaling unobservable product quality through a brand ally
Akshay R. Rao, Lu Qu, Robert W. Ruekert
Research output: Contribution to journal › Article › peer-review
579
Scopus
citations