Share first, save later: Performance of self through Snapchat stories

Sarah McRoberts, Haiwei Ma, Andrew Hall, Svetlana Yarosh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

38 Scopus citations


As the third most popular social network among millenni-als, Snapchat is well known for its picture and video messaging system that deletes content after it is viewed. However, the Stories feature of Snapchat offers a different perspective of ephemeral content sharing, with pictures and videos that are available for friends to watch an unlimited number of times for 24 hours. We conducted an in-depth qualitative investigation by interviewing 18 participants and reviewing 14 days of their Stories posts. We identify five themes focused on how participants perceive and use the Stories feature, and apply a Goffmanesque metaphor to our analysis. We relate the Stories medium to other research on self-presentation and identity curation in social media.

Original languageEnglish (US)
Title of host publicationCHI 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publicationExplore, Innovate, Inspire
PublisherAssociation for Computing Machinery
Number of pages10
ISBN (Electronic)9781450346559
StatePublished - May 2 2017
Event2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017 - Denver, United States
Duration: May 6 2017May 11 2017

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


Other2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017
Country/TerritoryUnited States

Bibliographical note

Funding Information:
We thank our participants for sharing their thoughts and snaps with us, and our reviewers for their helpful feedback. A portion of this work was funded by USDE GAANN: p200A100195 and NSF Awards: 0964695, 1218826, 1111201, and we offer our thanks for this support.

Publisher Copyright:
© 2017 ACM.


  • Ephemerality
  • Millennials
  • Presentation of self
  • Snapchat
  • Social media

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