Self-Regulation: Goals, Consumption, and Choices

Kathleen D. Vohs, Roy F. Baumeister, Dianne M. Tice

Research output: Chapter in Book/Report/Conference proceedingChapter

14 Scopus citations


Modern, economic society depends on consumers and their consumption, and, in some ways, the more they consume, the more successful the economy. But few consumers can really have all they might want. ey have to curb their appetites to live within their nancial means (or, if not within the limits of how much money they have, at least within the limits of how much they can borrow). ey must restrain their consumption of some goods (such as cigarettes, fattening foods, and alcohol) that are bad for their health if consumed to excess. ey have to restrain their consumption of goods (such as violent video games or pornography) that they perceive as a moral threat. ey must restrain their consumption of goods (such as illegal drugs) that are illegal.

Original languageEnglish (US)
Title of host publicationHandbook of Consumer Psychology
PublisherTaylor and Francis
Number of pages18
ISBN (Electronic)9781136676215
ISBN (Print)9780805856033
StatePublished - Jan 1 2018

Bibliographical note

Publisher Copyright:
© 2008 by Taylor & Francis Group, LLC.


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