Abstract
This article discusses the role of self-regulation in consumption. Drug and alcohol abuse, overeating, sexual improprieties, underachievement, insufficient exercise, Internet and videogame addictions, violence, and crime all involve some degree of self-regulation failure. We parse the literature on self-regulation motivational versus social-cognitive inputs to self-regulation. Research stemming from the limited resource model of self-control, regulatory focus theory, goal systems theory, counteractive self-control theory, and balancing versus highlighting is detailed.
| Original language | English (US) |
|---|---|
| Title of host publication | Wiley International Encyclopedia of Marketing |
| Publisher | Wiley |
| Pages | 1-9 |
| Number of pages | 9 |
| ISBN (Electronic) | 9781444316568 |
| ISBN (Print) | 9781405161787 |
| DOIs | |
| State | Published - Jan 1 2010 |
Bibliographical note
Publisher Copyright:© 2011 John Wiley & Sons, Ltd. All rights reserved.
Keywords
- depletion
- goals
- motivation
- self-control
- self-regulation
- temptation
- urge
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