TY - JOUR
T1 - Self-Efficacy as a Target Population Segmentation Strategy in a Diet and Cancer Risk Reduction Campaign
AU - Hertog, James K.
AU - Finnegan, John R.
AU - Rooney, Brenda
AU - Viswanath, K.
AU - Potter, John
PY - 1993/1
Y1 - 1993/1
N2 - This research examined two concerns. The first was theoretical: A study of the nature of self-efficacy and its relationship to predictors, including demographics as well as outcome variables relating to diet, was carried out. A second concern was the use of two dimensions of self-efficacy to produce a segmentation scheme that could be used to improve the efficiency of public health campaigns, in this case a community-based information campaign on dietary change. The data were collected via telephone interviews prior to the intervention. Hypotheses concerning relations of several variables to our two dimensions of self-efficacy found some support and some nonsupport, providing valuable evidence to detail the importance of self-efficacy in the health belief model and in public health interventions. The self-efficacy dimensions were used to design messages used in the community intervention. A short discussion of this application is provided.
AB - This research examined two concerns. The first was theoretical: A study of the nature of self-efficacy and its relationship to predictors, including demographics as well as outcome variables relating to diet, was carried out. A second concern was the use of two dimensions of self-efficacy to produce a segmentation scheme that could be used to improve the efficiency of public health campaigns, in this case a community-based information campaign on dietary change. The data were collected via telephone interviews prior to the intervention. Hypotheses concerning relations of several variables to our two dimensions of self-efficacy found some support and some nonsupport, providing valuable evidence to detail the importance of self-efficacy in the health belief model and in public health interventions. The self-efficacy dimensions were used to design messages used in the community intervention. A short discussion of this application is provided.
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U2 - 10.1207/s15327027hc0501_2
DO - 10.1207/s15327027hc0501_2
M3 - Article
AN - SCOPUS:0001771950
SN - 1041-0236
VL - 5
SP - 21
EP - 40
JO - Health communication
JF - Health communication
IS - 1
ER -