Segmenting sport fans using brand associations: A cluster analysis

Stephen Ross

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)15-24
JournalMarketing Quarterly
Volume16
StatePublished - 2007

Cite this

Segmenting sport fans using brand associations: A cluster analysis. / Ross, Stephen.

In: Marketing Quarterly, Vol. 16, 2007, p. 15-24.

Research output: Contribution to journalArticle

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year = "2007",
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journal = "Marketing Quarterly",

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AU - Ross, Stephen

PY - 2007

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JO - Marketing Quarterly

JF - Marketing Quarterly

ER -