Second screen advertising: A typology of multiscreening

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Advertising in new formats and media: Current research and implications for marketers
Place of Publication	Bingley
Publisher	Emerald Books
Pages	77-96
State	Published - 2016
Externally published	Yes

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@inbook{acd40bf8614342799aeaca8b3484ef3f,

title = "Second screen advertising: A typology of multiscreening",

author = "Segijn, \{Claire M\} and \{De Pelsmacker\}, Patrick",

year = "2016",

language = "English (US)",

pages = "77--96",

booktitle = "Advertising in new formats and media: Current research and implications for marketers",

publisher = "Emerald Books",

}