Second screen advertising: A typology of multiscreening

Claire M Segijn, Patrick De Pelsmacker (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising in new formats and media: Current research and implications for marketers
Place of PublicationBingley
PublisherEmerald Books
Pages77-96
StatePublished - 2016

Cite this

Segijn, C. M., & De Pelsmacker, P. (Ed.) (2016). Second screen advertising: A typology of multiscreening. In Advertising in new formats and media: Current research and implications for marketers (pp. 77-96). Bingley: Emerald Books.

Second screen advertising: A typology of multiscreening. / Segijn, Claire M; De Pelsmacker, Patrick (Editor).

Advertising in new formats and media: Current research and implications for marketers . Bingley : Emerald Books, 2016. p. 77-96.

Research output: Chapter in Book/Report/Conference proceedingChapter

Segijn, CM & De Pelsmacker, P (ed.) 2016, Second screen advertising: A typology of multiscreening. in Advertising in new formats and media: Current research and implications for marketers . Emerald Books, Bingley, pp. 77-96.
Segijn CM, De Pelsmacker P, (ed.). Second screen advertising: A typology of multiscreening. In Advertising in new formats and media: Current research and implications for marketers . Bingley: Emerald Books. 2016. p. 77-96
Segijn, Claire M ; De Pelsmacker, Patrick (Editor). / Second screen advertising: A typology of multiscreening. Advertising in new formats and media: Current research and implications for marketers . Bingley : Emerald Books, 2016. pp. 77-96
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