Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	International Journal of Advertising
Volume	31
Issue number	1
State	Published - Feb 28 2012

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@article{9b89a1fa2ca44fe785b4ae8f6fc01dea,

title = "Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans",

author = "Jisu Huh and Delorme, \{Denise E.\} and Reid, \{Leonard N.\}",

year = "2012",

month = feb,

day = "28",

language = "English (US)",

volume = "31",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Scepticism towards DTC advertising

T2 - A comparative study of Korean and caucasian Americans

AU - Huh, Jisu

AU - Delorme, Denise E.

AU - Reid, Leonard N.

PY - 2012/2/28

Y1 - 2012/2/28

UR - https://www.scopus.com/pages/publications/84857386492

UR - https://www.scopus.com/pages/publications/84857386492#tab=citedBy

M3 - Article

AN - SCOPUS:84857386492

SN - 0265-0487

VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -