Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans

Jisu Huh, Denise E. Delorme, Leonard N. Reid

Research output: Contribution to journalArticlepeer-review

19 Scopus citations
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume31
Issue number1
StatePublished - Feb 28 2012

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