Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans

Jisu Huh, Denise E. Delorme, Leonard N. Reid

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	International Journal of Advertising
Volume	31
Issue number	1
State	Published - Feb 28 2012

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title = "Scepticism towards DTC advertising: A comparative study of Korean and caucasian Americans",

author = "Jisu Huh and Delorme, {Denise E.} and Reid, {Leonard N.}",

year = "2012",

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language = "English (US)",

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AU - Delorme, Denise E.

AU - Reid, Leonard N.

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