Scarcity and consumer decision making: Is scarcity a mindset, a threat, a reference point, or a journey?

Kelly Goldsmith, Vladas Griskevicius, Rebecca Hamilton

Research output: Contribution to journalArticlepeer-review

13 Scopus citations
Original languageEnglish (US)
Pages (from-to)358-364
Number of pages7
JournalJournal of the Association for Consumer Research
Volume5
Issue number4
DOIs
StatePublished - Oct 1 2020

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Copyright 2020 Elsevier B.V., All rights reserved.

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