Role of complementarities in technology adoption: The case of DVD players

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This paper estimates complementarities between DVD player adoption and availability of content on DVD. We use household level quasi-panel data on adoption decisions of 47,893 unique households; monthly data on the availability of movies for rental on DVD at 140 different local regions, and monthly data on the number of movies released on DVD nationally. We focus on an early period after the technology launch (2000-2001), and estimate statistically and economically significant complementarities.

Original languageEnglish (US)
Pages (from-to)179-210
Number of pages32
JournalQuantitative Marketing and Economics
Volume9
Issue number2
DOIs
StatePublished - Jun 1 2011

Fingerprint

Household
Movies
Technology adoption
Complementarity
Panel data

Keywords

  • Complementarity
  • Diffusion
  • Indirect network effects
  • New technology

Cite this

Role of complementarities in technology adoption : The case of DVD players. / Karaca-Mandic, Pinar.

In: Quantitative Marketing and Economics, Vol. 9, No. 2, 01.06.2011, p. 179-210.

Research output: Contribution to journalArticle

@article{ddb95194674c4d1ba30dd26834b04c2e,
title = "Role of complementarities in technology adoption: The case of DVD players",
abstract = "This paper estimates complementarities between DVD player adoption and availability of content on DVD. We use household level quasi-panel data on adoption decisions of 47,893 unique households; monthly data on the availability of movies for rental on DVD at 140 different local regions, and monthly data on the number of movies released on DVD nationally. We focus on an early period after the technology launch (2000-2001), and estimate statistically and economically significant complementarities.",
keywords = "Complementarity, Diffusion, Indirect network effects, New technology",
author = "Pinar Karaca-Mandic",
year = "2011",
month = "6",
day = "1",
doi = "10.1007/s11129-011-9100-9",
language = "English (US)",
volume = "9",
pages = "179--210",
journal = "Quantitative Marketing and Economics",
issn = "1570-7156",
publisher = "Kluwer Academic Publishers",
number = "2",

}

TY - JOUR

T1 - Role of complementarities in technology adoption

T2 - The case of DVD players

AU - Karaca-Mandic, Pinar

PY - 2011/6/1

Y1 - 2011/6/1

N2 - This paper estimates complementarities between DVD player adoption and availability of content on DVD. We use household level quasi-panel data on adoption decisions of 47,893 unique households; monthly data on the availability of movies for rental on DVD at 140 different local regions, and monthly data on the number of movies released on DVD nationally. We focus on an early period after the technology launch (2000-2001), and estimate statistically and economically significant complementarities.

AB - This paper estimates complementarities between DVD player adoption and availability of content on DVD. We use household level quasi-panel data on adoption decisions of 47,893 unique households; monthly data on the availability of movies for rental on DVD at 140 different local regions, and monthly data on the number of movies released on DVD nationally. We focus on an early period after the technology launch (2000-2001), and estimate statistically and economically significant complementarities.

KW - Complementarity

KW - Diffusion

KW - Indirect network effects

KW - New technology

UR - http://www.scopus.com/inward/record.url?scp=79957979013&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=79957979013&partnerID=8YFLogxK

U2 - 10.1007/s11129-011-9100-9

DO - 10.1007/s11129-011-9100-9

M3 - Article

AN - SCOPUS:79957979013

VL - 9

SP - 179

EP - 210

JO - Quantitative Marketing and Economics

JF - Quantitative Marketing and Economics

SN - 1570-7156

IS - 2

ER -