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Rituals Enhance Consumption
Kathleen D. Vohs
, Yajin Wang
, Francesca Gino
, Michael I. Norton
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
118
Scopus citations
Overview
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Keyphrases
Ritual Behaviour
100%
Chocolate
66%
Goal-directed Behavior
33%
Carrot
33%
Personal Involvement
33%
Lemonade
33%