Rhetorical dynamics of corporate communication in cyberspace: The Protest over Lotus Marketplace

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13 Scopus citations

Abstract

Computer-mediated communication (CMC) via the Internet is fast becoming a significant communication medium for technical and professional communicators. Research emerging from a number of disciplines is beginning to articulate the numerous social and organizational factors involved in the use of CMC. A significant question for communicators to ask is how organizations, which traditionally prefer structured and accountable communication, can exist in the open-ended and unregulated world of the Internet. A rhetorical analysis of the protest over Lotus MarketPlace illustrates the complexity of traditional corporate communication in the nonhierarchical and often highly emotive forum of the Internet. Organizations can interact within this complexity more successfully by changing their rhetorical strategies.

Original languageEnglish (US)
Pages (from-to)2-10
Number of pages9
JournalIEEE Transactions on Professional Communication
Volume38
Issue number1
DOIs
StatePublished - Mar 1995

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