| Original language | English |
|---|---|
| Pages (from-to) | 1-13 |
| Journal | International Journal of Sport Management |
| Volume | 12 |
| State | Published - 2011 |
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Revolutionizing the market: Branding strategies within NCAA athletic departments
- C. Cooper
- , R. Southall
- , Stephen Ross
Research output: Contribution to journal › Article › peer-review