Rethinking Genre from a Sociocognitive Perspective

Carol Berkenkotter, Thomas N. Huckin

Research output: Contribution to journalArticlepeer-review

172 Scopus citations

Abstract

This article argues for an activity-based theory of genre knowledge. Drawing on empirical findings from case study research emphasizing “insider knowledge” and on structuration theory, activity theory, and rhetorical studies, the authors propose five general principles for genre theory: (a) Genres are dynamic forms that mediate between the unique features of individual contexts and the features that recur across contexts; (b) genre knowledge is embedded in communicative activities of daily and professional life and is thus a form of “situated cognition”; (c) genre knowledge embraces both form and content, including a sense of rhetorical appropriateness; (d) the use of genres simultaneously constitutes and reproduces social structures; and (e) genre conventions signal a discourse community's norms, epistemology, ideology, and social ontology.

Original languageEnglish (US)
Pages (from-to)475-509
Number of pages35
JournalWritten Communication
Volume10
Issue number4
DOIs
StatePublished - Oct 1993

Bibliographical note

Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.

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