Responding in Real Time: Creating a Social Media Crisis Simulator for the Classroom

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Social Media, Crisis Communication, PR Writing, Strategic Communication Cases, PR Principles, Organizational CommunicationIn this realistic online crisis unit, students practice: responding to fast-paced information on multiple social media channels; coordinating and making team decisions; and creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers, which include a high degree of public visibility and responsibility.

Original languageEnglish (US)
Pages (from-to)85-95
Number of pages11
JournalCommunication Teacher
Volume28
Issue number2
DOIs
StatePublished - Apr 2014

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