Christian leadership conferences are an increasingly relevant form of special events for leaders within ministry roles. Despite considerable anecdotal research, it is largely unknown what intrinsically motivates these leaders to attend a Christian leadership conference and if this motivation/s is homogenous. Through employing spiritual leadership and core competencies to identify intrinsic motivations to attend a Christian leadership conference, five segments are conceptualised. Whilst two motivations that mirror the key event theme and manifest the internal reward for most respondents, the segments differ significantly on key criterion, most notably their usual place of residence. Tourism and event academics and practitioners should carefully use the research findings when seeking to develop theory or attract attendees to Christian leadership conferences.
- Christian leadership conference
- Core competencies
- Market segmentation
- Religious event
- Spiritual leadership