Relationship Success for Pharmacy-Third Party Relationships: A Political Economy

William R. Doucette, Jon C. Schommer

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Exchange relations between pharmacies and third-party payers have a pervasive impact on the practice of pharmacy. Researchers have tended to evaluate the success of pharmacy-third party relations solely from a financial perspective. In this study, we assessed three aspects of relationship success: efficiency, satisfaction, and adaptability. Also, we developed and tested hypotheses about associations between the success of relationships and the environment, economy, and polity of pharmacy-third party relations. The constructs in the political economy framework produced significant regression equations for all three components of relationship success.

Original languageEnglish (US)
Pages (from-to)21-42
Number of pages22
JournalJournal of Pharmaceutical Marketing and Management
Volume11
Issue number2
DOIs
StatePublished - Jan 1 1996

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