TY - JOUR
T1 - Reflections on the meaning and structure of the horizontal/vertical distinction
AU - Shavitt, Sharon
AU - Zhang, Jing
AU - Torelli, Carlos J.
AU - Lalwani, Ashok K.
PY - 2006
Y1 - 2006
N2 - The commentaries by Aaker (2006), Meyers-Levy (2006), and Oyserman (2006) extend the implications of the horizontal/vertical distinction described in our article (Shavitt, Lalwani, Zhang, & Torelli, 2006) in a number of interesting directions. We join these authors in calling for further research on horizontal and vertical individualism and collectivism constructs. We also highlight conceptual and structural issues that remain to be resolved and evaluate priming and other operational approaches to the study of horizontal and vertical individualism and collectivism.
AB - The commentaries by Aaker (2006), Meyers-Levy (2006), and Oyserman (2006) extend the implications of the horizontal/vertical distinction described in our article (Shavitt, Lalwani, Zhang, & Torelli, 2006) in a number of interesting directions. We join these authors in calling for further research on horizontal and vertical individualism and collectivism constructs. We also highlight conceptual and structural issues that remain to be resolved and evaluate priming and other operational approaches to the study of horizontal and vertical individualism and collectivism.
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U2 - 10.1207/s15327663jcp1604_7
DO - 10.1207/s15327663jcp1604_7
M3 - Article
AN - SCOPUS:34248587516
SN - 1057-7408
VL - 16
SP - 357
EP - 362
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 4
ER -