Redefining home: How cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Keyphrases

• Cultural Groups 100%
• Malleability 100%
• Group Boundaries 100%
• Brand Preference 100%
• Cultural Distinctiveness 100%
• Boundary Preferences 100%
• In-group Bias 40%
• Consumer Preferences 20%
• Motivation 20%
• Dynamic Process 20%
• Environment Influence 20%
• Cultural Environment 20%
• International Mobility 20%
• Rivalry 20%
• Being Different 20%
• Cultural Consumption 20%
• Cultural Roots 20%
• Socio-historical 20%
• Backfire 20%
• Consumption Scenarios 20%
• Favorable Evaluation 20%
• Feelings of Being 20%

Social Sciences

• Emotions 100%
• Consumer Preference 50%
• Cultural Environment 50%

Psychology

• Dynamic Process 100%