Reddit’s Veil of Anonymity: Predictors of engagement and participation in media environments with hostile reputations

Danielle K. Kilgo, Yee Man Margaret Ng, Martin J. Riedl, Ivan Lacasa-Mas

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

This research investigates how personality strength, news engagement, and news consumption influence engagement on Reddit, an environment that affords varying degrees of anonymity and is known to paradoxically host toxic and supportive communities. Using a survey of Redditors, findings suggest women are less likely to comment and post but are equally likely to vote and read posts as men, indicating there may be hesitation to engage in using more active participatory options within the site. Older users are more likely to comment and post when compared to younger users.

Original languageEnglish (US)
JournalSocial Media and Society
Volume4
Issue number4
DOIs
StatePublished - Oct 2018
Externally publishedYes

Bibliographical note

Publisher Copyright:
© The Author(s) 2018.

Keywords

  • Reddit
  • gender
  • hostility
  • news engagement
  • online anonymity
  • social media
  • social news site

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