Recruitment and Retention for Community-Based eHealth Interventions with Populations of Low Socioeconomic Position

Strategies and Challenges

Rebekah H Nagler, Shoba Ramanadhan, Sara Minsky, K. Viswanath

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

Given persistent communication inequalities, it is important to develop interventions to improve Internet and health literacy among underserved populations. These goals drove the Click to Connect project, a community-based eHealth intervention that provided novice computer users of low socioeconomic position with broadband Internet access, training classes, a Web portal, and technical support. In this article, we describe the strategies used to recruit and retain this population, the budgetary implications of such strategies, and the challenges and successes we encountered. Results suggest that personal contact between study staff and participants and provision of in-depth technical support were central to successful recruitment and retention. Such investments are essential to realize the promise of eHealth with underserved populations.

Original languageEnglish (US)
Pages (from-to)201-220
Number of pages20
JournalJournal of Communication
Volume63
Issue number1
DOIs
StatePublished - Feb 1 2013
Externally publishedYes

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socioeconomic position
Internet
contact studies
community
Health
Communication
literacy
staff
communication
health
World Wide Web
E-health

Cite this

Recruitment and Retention for Community-Based eHealth Interventions with Populations of Low Socioeconomic Position : Strategies and Challenges. / Nagler, Rebekah H; Ramanadhan, Shoba; Minsky, Sara; Viswanath, K.

In: Journal of Communication, Vol. 63, No. 1, 01.02.2013, p. 201-220.

Research output: Contribution to journalArticle

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