Recommended for you

Joseph A. Konstan, John Riedl

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


One morning in April, we each directed our browsers to's website. Not only did the site greet us by name, the home page opened with a host of suggested purchases. It directed Joe to Barry Greenstein's Ace on the River: An Advanced Poker Guide, Jonah Lehrer's Imagine: How Creativity Works, and Michael Lewis's Boomerang: Travels in the New Third World. For John it selected Dave Barry's Only Travel Guide You'll Ever Need, the spy novel Mission to Paris, by Alan Furst, and the banking exposé The Big Short: Inside the Doomsday Machine, also by Michael Lewis. By now, online shoppers are accustomed to getting these personalized suggestions. Netflix suggests videos to watch. TiVo records programs on its own, just in case were interested. And Pandora builds personalized music streams by predicting what well want to listen to.

Original languageEnglish (US)
Article number6309257
Pages (from-to)54-61
Number of pages8
JournalIEEE Spectrum
Issue number10
StatePublished - 2012


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