Consumers do not ask for technologies, rather they seek products with specific benefits. Good flavor, convenience, 'natural', health enhancing properties and environmentally friendliness are key characteristics consumers expect to have from new processes and products. The growing demand of food with these characteristics has sped the development of nonthermal preservation technologies. These technologies allow for satisfying the consumer's expectation of food with fresh-like characteristics and also fulfilling industry requirements and government regulations. New designs of large-scale equipment, effective consumer communication strategies and deeper scientific knowledge of the effects of nonthermal processing on microbial, quality and nutritional aspects will accomplish the goal of commercializing nonthermal technologies in specific market niches.
- Food quality
- Food safety