| Original language | English |
|---|---|
| Pages (from-to) | 201-208 |
| Journal | Sport Marketing Quarterly |
| Volume | 17 |
| State | Published - 2008 |
Recall and recognition of sponsors: A comparison of television and video games as presentation modes
- P. Walsh
- , Y. Kim
- , Stephen Ross
Research output: Contribution to journal › Article › peer-review